DROPS Design has become a byword among knitting and crochet enthusiasts worldwide. The company was established in early 1980's and from the beginning had great success with the DROPS collections. We put our focus on creating fashion and trends in knitting and yarn, blending new and traditional, as well as providing inspiration and ideas. We sell only high quality yarns and we put our honor in offering our customers these to the market's most competitive prices. Our DROPS catalogs costs 2 dollars in our stores, there is no "must buy yarn" policy and from our web pages consumers may print all of our patterns for free.
Do you have a yarn shop and are seeking a new supplier? Thinking about starting up? Would you like to open a yarn store? Can you knit? Are you creative, dynamic, and endowed with good business sense? Then maybe starting as a DROPS dealer is something for you.
The hand knit industry is in constant growth, internationalization and the Internet today is creating new opportunities for the creative. The industry is becoming more and more versatile and popular. A DROPS dealer can be established without the really big risks and without any major investments, with the strong DROPS brand in the assortment you will already from the start be secured major competitive advantages and a unique, enthusiastic clientele.
DROPS Design provide the yarns industry's best service and marketing plan:
DROPS Design work first and foremost with the consumer in mind. We have invested nearly 8 million GBP in the DROPS pattern database, a down-loadable database based on "self-service principle". The customer receives via a single click access to all the great DROPS pattern database, free and easily accessible, without cumbersome log-in and password. This is a win / win situation for all parties, the consumer / dealer determines to a large extent, time and place for when they want to find inspiration and patterns. This means that the DROPS consumer generally know better what they want to buy when they come to the store, than other consumers. This means reduced need for dispatch in the store and time is money. When a DROPS dealer closes for the day, www.garnstudio.com takes over. This means that with DROPS Design in stock, you will actively market your store, your DROPS products 24 hours a day, 365 days a year.
DROPS puts greater demands on its dealers than anyone else in the industry, but in return, our resellers could expect more from us as a supplier and partner than from any other supplier, for instance in the form of marketing support. A DROPS dealer is expected to have the attitude that they positively and actively represents DROPS in relation to consumers. An authorized DROPS dealer stands for quality, and should always go the extra mile for their customers. They should have proper knowledge about the products they sell and do everything they can to live up to the customers' DROPS expectations in respect to both range and prices.
Many yarn shops stand today in front of a trend / generational change, opening opportunities for those wishing to establish themselves.
How well it will go depends on many things, the challenges are limitless and how well the individual business will succeed depends largely on the individuals qualifications, performance and assessment capability. A good rule is that it takes about 2-3 years to establish a really good business. Size of customer base and the quality of this depends largely on customer service and assortment. Those with the most success are the ones who manage to create their business to its own trademark. If successful, this will give great benefits. We know from experience that when the yarn customers have found "their" dealer, they are very loyal. It emerges clearly when businesses are compared. In areas where you initially might think that the possibilities are limited, just these stores with the "little" extra could surprise and show the sales figures that are far above other business with significantly larger customer potential.
Fully stocked & exciting DROPS dealer does not have to manage a shop larger than 35 to 40 m2. Location is very important, but it doesn't necessarily need to be in a mall. A storefront with charm located on one of the city's "shopping streets" is a very good starting point for the creative. Talent and eye for creating something very special and an unique environment with exciting decorations / exhibitions is the alpha omega. Being able to use the windows, creating retail activities, makes the difference from one to another. A good advice is to travel and visit yarn stores, search the Web, watch and learn, then choose which direction you want to go with your shop.
You must have a philosophy behind the choice of your range, and the basic idea for how this should be marketed. Choose a supplier that "matches" your own thoughts about how you will be received if you had been a customer in your store. The DROPS concept focuses on large knit / crochet collections, fine quality yarns, low prices combined with price guarantee / max prices, cheap catalogs without "must buy yarn" and free patterns online. All marketing is continuous and integrated to consumers via our website, Facebook, Flickr and Twitter. We see it as our most important task to ensure that our dealers constantly get customers into their stores.
Does the DROPS program sound interesting, do you want to take a chance and do you want to be a part of our super motivating DROPS dealers? Send us an e-mail with your thoughts and ideas to email@example.com, and we will contact you.